Meet Sage Influencer Jenna Hutchison

This artist knows a thing or two about product collaborations.

It’s not very often you come across a budding artist who’s videos lull you into a sense of calm. Jenna Hutchison, a.k.a @loveludie, has this compelling painting method that not only ends in an artistic masterpiece, but swoon-worthy Instagram stories as her paint moves across the canvas. Add that with her undying love for NASA and space, a penchant for creating yum candles and genuine person to boot, Jenna is fast becoming a rising star on the influencer circuit. She’s got collaborations with The Dairy, Thank You Group, Jasmine Dowling already on her resume, she’s got some wisdom to share with brands looking to work with influencers. Read on.

What’s your favourite thing about being an influencer?

I love that I have the creative freedom to explore new things and  work with incredible brands and spend my days doing what I love to do. It is pretty amazing to have creative freedom with LOVE LUDIE.

What’s the most challenging thing about being an influencer?

You have to find that thing that makes you stand out. I remember for so long I used to try and think of things to post or talk about and when I just let things come organically that’s when things

Then one day I just started being ‘me’ I started talking about my love for NASA and space and painting and the momentum built organically.

Who have been your most favourite brands/clients to work with?

Oh that’s a tough one, Probably Jasmine Dowling or The Diary – seeing my artwork come to life on phone cases was so mind blowing. It is so crazy when you see something that you created in your own home, with blood, sweet an tears and see it turned into a product that people use every day.

What do you look for in a brand to partner with? What are your non-negotiables?

I have to LOVE them.

It is so much more creatively compelling to work with brands that you love and create things you have always dreamed of doing.

What do you wish brands understood about influencers?

I think influencers are incredibly important for both bigger and smaller brands, it opens the floodgates to an audience that may not have been introduced to a brand otherwise.

What do you wish brands understood about influencers?

It has to be organic, it has to fit. You have to work with someone that is going to be a great reflection of not only your product and your brand but everything you’re about.

Interested in Jenna representing your brand? Please contact to discuss ambassador, sponsorship or product development opportunities.

It ain’t as simple as it looks (the post where I compare influencer marketing to landscaping)

Call me Naive Neve but honestly, I didn’t think it would take 5 months just to get a retainer wall up and the backyard levelled. We’re talking basic canvas level here. We haven’t even started on the plants yet. Or the fruit trees that will probably die in our clay-laden soil but I like vodka, lime and soda and Tim likes mojitos so we need that damn lime tree. OR the nice path that will lead to an entertaining area for a) food to be consumed, b) sun to be baked in (safely of course), c) stories to be swapped and d) mama to spike her soda water while daddy plays with the kids because mama deserves a break. Or the kids area, with a sandpit (for the love of margaritas, please don’t turn into a dog poop pit, PLEASE), some ridiculous tall cubby house thing that grandma just has to buy for xmas (joking mum, THEY’LL LOVE IT. So will my anxiety.) and maybe a mud kitchen thing because MESS IS LEARNING GUYS.

A virtual slushie isn't as cold as the real deal, but boy it stings.

Disclaimer: I binge watched Glee in the first few months of my maternity leave. Did I just lose all my credibility as a professional consultant and marketer? Probably.  But until you have a turbo-charged she-demon 2 year old and a newborn hellbent on downing as much liquid gold all the while scratching through 3 layers of skin under your care, don’t judge.